How to Grow Your Roofing Business

Whether you are just starting out or have a well-established roofing business, scaling your business is important, and making sure that you are taking the necessary steps to continuously provide high-quality services is crucial for business success. As a roofing contractor, it is important to know and understand your key market – knowing when your busy seasons are, preparing for slow seasons, and continuously marketing yourself to ensure steady growth. As a business owner, you wear a lot of hats, from helping on the job sites to crunching numbers and bidding on jobs, you do it all. Delegating certain tasks within your company or even outsourcing can help you minimize stress and scale your business all at once. Listed below are the top 5 ways to grow your roofing business this year.

1. Hire a Claims Management Pro

A lot of roofing contractors do not realize that there is a company that provides one-of-a-kind roof insurance claims management services for roofing contractors. PAS Claims is a unique service offering for roofing contractors, handling roof claims from start to finish. One of the most tedious tasks for a roofing contractor is handling roof claims because there is a lot of time and effort that goes into communicating with the insurance carrier for the specific claim. When an owner of a roofing company decides to outsource that task to PAS Claims, great things happen. The roofing contractor is removed entirely from the scenario, leaving the PAS Claims team to handle the following:

When hiring a professional claims management company to handle all your roofing claims, not only are you reducing the amount of stress and work on your plate as a business owner, but you will also see how your revenue begins to increase. The claims management team at PAS Claims always has the contractor’s best interest at heart, ensuring that getting the highest payout from the insurance carrier is possible.

2. Hire a Marketing Company

In today’s market, digital marketing is everything. Growing your business does not happen overnight but hiring a marketing specialist can help scale your online visibility. With customers going to the internet first to find services, it is important for your company to have a great online presence. From your website to your Google Reviews, ensuring that your company has a digital footprint is crucial for growth. A professional marketing agency can manage every aspect of your digital footprint, starting with creating a great website for customers to find you. Within that website, your marketing agency will create content that helps improve your organic traffic by producing content that tells your company story, goes in-depth about your roofing services, shows your credentials, and answers any questions that the customer may have. Website visibility is so important and the more branded content that is valuable to your potential customer, the better your website will rank and the higher your organic traffic will be each month. Organic traffic is FREE traffic, so the more effort that goes into your website SEO, the better chance you have of getting organic leads for your roofing services.

Once a great website has been established, running Google or Yelp ads can help improve traffic and get your phones ringing. A great website with valuable copy and targeted ads can help your business scale in a matter of months.

3. Manage Your Online Reputation

Customer reviews are everything. Providing high-quality roofing services with great customer service will lead customers to leave a review on various platforms. Google and Yelp are the leading sources for customer reviews and ensuring that your company provides the best service to every customer will safeguard that your ratings stay high. Bad reviews can be detrimental to the growth of your business. Building trust with customers and providing the services that they are promised is essential for good business. As a business owner, it is important to train your employees properly, making sure that every customer is treated fairly and with respect, that their property is cared for professionally, and every service offering is completed as expected.

When or if a bad review is left on any of your online platforms, it is important that you respond immediately and try to correct the issue as soon as possible. If you fail to respond to bad reviews, potential customers could see this and decide to look elsewhere for another roofing contractor. Responding to the negative review by apologizing and guaranteeing to fix the issue, can go a long way, and if the issue with the service is corrected, oftentimes the customer will edit or update their review to reflect a better rating. Managing your online reputation is a game-changer and a sure way to help grow your roofing business.

4. Grow Your Network

Making connections within your community and the regions you serve is a great way to grow your roofing business. Joining a local Chamber of Commerce or attending different networking events in your region can help spread the word about your roofing business. Meeting other business owners and like-minded individuals in professional settings is a great way to help make your brand and business known to others in your region. The power of “word-of-mouth” is still very prevalent today. If you are passionate about your business and know that you provide the best roofing services in your region, make it known! Let people put a face to your business name and grow your network through local networking events. This is also a great space to learn from other business owners and reflect on different business operations that you could implement into your own business.

5. Be Proactive with Responses

One of the easiest ways to grow your roofing business is to ensure that all calls, emails, and inquiries are being responded to immediately. When customers have roofing emergencies, they need answers fast. You can be one step ahead of your competition by providing quick response times to potential customers. Also, being staffed accordingly can help ensure you win the bid for a roofing job. If you are understaffed and cannot schedule the roofing service for days or weeks out, there is a high probability that the customer will look elsewhere in search of a contractor who can repair their roof sooner. Being proactive about maintaining business and staffing for growth will help you scale your business quickly. Being understaffed or not responding to customers immediately means you are not meeting the needs of your customer base. As a business owner, being proactive and thinking for the future is the best way to scale.

How to Grow Your Roofing Business

Growing your roofing business does not have to be hard, while it is time-consuming, there are plenty of resources out there to help delegate your scalability. From hiring a professional claims management service to growing your network with local networking events, there are endless opportunities to increase your annual revenue. It is important to have people in your corner, helping move your company to the next level. As a business owner, taking risks is necessary but you don’t have to go into them blindly. With a claims management team, marketing agency, and supportive staff, you can take the necessary steps to grow your business in the most efficient way without feeling like you are juggling it all on your own.


To learn more about our claims management services, connect with a team member here!

published on Monday, June 21st, 2021